From their website:
These are Transparent Holographic Chips that use a proprietary combination of homeopathic formulas consisting of intrinsic energies that affect positive health responses. CieAura Chips have the look of simple decals on the body or clothing and are totally non-invasive, without any chemical component. When placed along sensitive acupuncture meridian points, results such as increased energy, improved stamina, deeper, more restful nights, and other assorted reactions occur, depending on the program formula of the Holographic Chip and the related placement.
They supposedly restore balance, allowing the body's defenses to perform at their peak abilities and give the body renewed energy and stamina. In doing so, the best medicine for the body, the body’s own natural immune system, is working at capacity.
Sound like a lot of worthless hype? Sure does. BUT… I can recommend the CieAura products. I have tried two items: the patch for back pain and it worked at least as good as over-the-counter pain medicine. The other item is the energy bracelet. I am a hard sell and was quite skeptical but they seem to work. Psychological? Perhaps. It doesn’t matter though if it’s a placebo effect or if it really works. The two items I tried did the job.
The placebo effect is the measurable, observable, or felt improvement in health or behavior not attributable to a medication or invasive treatment that has been administered.
A placebo (Latin for "I shall please") is a pharmacologically inert substance (such as saline solution or a starch tablet) that produces an effect similar to what would be expected of a pharmacologically active substance (such as an antibiotic).
The idea of the placebo in modern times originated with H. K. Beecher. He evaluated 15 clinical trials concerned with different diseases and found that 35% of 1,082 patients were satisfactorily relieved by a placebo alone ("The Powerful Placebo," 1955). Other studies have since calculated the placebo effect as being even greater than Beecher claimed. For example, studies have shown that placebos are effective in 50 or 60 percent of subjects with certain conditions, e.g., "pain, depression, some heart ailments, gastric ulcers and other stomach complaints." And, as effective as the new psychotropic drugs seem to be in the treatment of various brain disorders, some researchers maintain that there is not adequate evidence from studies to prove that the new drugs are more effective than placebos.