Why is Buffalo Wild Wings called BW3?

     For any readers that are unfamiliar with Buffalo Wild Wings, or BW3 as it is commonly called, it is a casual dining restaurant and sports bar franchise in the United States, Canada, India, Mexico, Panama, Philippines, Saudi Arabia, and United Arab Emirates which specializes in chicken wings and sauces. 

     In 2017, the chain was acquired for more than $2 billionby Arby's, also an American fast food sandwich chain with more than 3,300 restaurants.

     The question is, with only to Bs in the name Buffalo Wild Wings, why is it called BW3? Where's the third W?

     BW3 was founded in 1982 by Jim Disbrow and Scott Lowery who had recently moved to Ohio from Buffalo, New York.  They couldn’t find authentic Buffalo, New York-style chicken wings anywhere around, so they created a restaurant on High Street in Columbus, Ohio that served them. 

     In 1998, the name was changed to Buffalo Wild Wings Grill & Bar, but the original name was Buffalo Wild Wings & Weck; hence, BW3. 

     Beef on weck is a popular sandwich in New York consisting of roast beef on an au jus-soaked kummelweck roll. A beef on weck is a sandwich found primarily in Western New York State, particularly in the city of Buffalo. 

     It is made with roast beef on a kummelweck roll, a roll that is topped with kosher salt and caraway seeds. The meat on the sandwich is traditionally served rare, thin cut, with the top bun getting a dip in au jus and spread with horseradish. It's not on their menu any more.

     It's not the same things as a French dip sandwich which is a hot sandwich with tender thin slices of beef layered on a long French roll, often with melted cheese, then dipped in a sauce made from the pan juices called...au jus... which is French for with broth   

     ...now you know.